Heads Up In Atlanta!

In Sunday night's baseball season opener I am going to be torn between two teams: My hometown Phillies and the Atlanta Braves.

On one hand I'll be cheering the World Champs on to another great season, but on the other hand, I will want to see Atlanta's Matt Diaz light the place up because now he and I have something in common.

Here's what I read in the Atlanta Journal-Constitution today about Atlanta's fielder Matt Diaz who lost 30 pounds in the off season... Guess how:

Braves Q&A with Matt Diaz
Thursday, April 02, 2009

Do you want to know what Brave fell for an infomercial? Read on about Matt Diaz...

Q. How did you lose 30 pounds this offseason?

A. I hate to admit it, but I did an infomercial. … My wife ordered P90X. I saw her doing her leg workout, and it was similar to stuff I did in rehab. I thought that’d be a good way to ease my way back into weightlifting. After a week you realize there’s no easing into that workout.

Q. You watch videos as you work out?

A. They send you 12 videos with 12 different workouts and a diet plan. If you want it, it gives you recipes for every meal, six meals a day …. We moved our kids upstairs out of the nursery and changed the nursery into a P90X room. We got a pull-up bar and dumbbells. … I’d do a P90X workout with my wife in the morning, a baseball workout in the afternoon and go jogging with my wife in the evening while dinner was crock-potting.

Beachbody Coaches should love it when people say "I hate to admit it" about doing our videos. That just shows you how timely the decision is to become a distributor of our programs. Most people are still programmed to think that schlepping to the gym or paying a personal trainer is the only "respectable" way to get in shape.

But as we add success story after success story and star upon star to our customer list, the tipping point is approaching, and the $18 Billion gym business will shift as 200 million overweight Americans realize they can get fast results right at home with the support of a community that is focused on people helping people get real results!

Thanks for being a part of the solution! Let's end the trend now Atlanta!

The Rumors Were True

Any Beachbody complaints about not getting noticed by the media are distant history. And P90X is the best free publicist we could have hoped for.

Without spending a dime on endorsements or PR efforts, word continues to spread about the shift in health and fitness from gyms and trainers to our DVD programs, and it seems to be nearing a real tipping point.

First it was Chicago lead singer Jason Scheff who used P90X and the coaching opportunity to motivate himself to get back into shape. Then it was NFL kicker David Akers who's trainer suggested P90X to answer coach Andy Reid's command to get back into pro-bowl condition. Then People ran a story on Poppy Montgomery from Without A Trace. Then we got calls that Sheryl Crow has transformed her body with P90X, and went on and on about it on the red carpet of the Grammys. Then at the Pro Bowl, Baltimore Ravens' super star Ray Lewis told the media he uses P90X.

And then there was a rumor that a "Twitter Tweet" surfaced that Ashton Kutcher and Demi Moore were asking questions about this P90X thing they keep seeing on TV.

It looks like the rumors were true.
Look what just got posted by People Magazine...

We've Finally Made It...

...into the Sports Illustrated Swimsuit Edition! (Mom will be so proud!)

This year's swimsuit issue comes out officially on Feb 13th, and inside you'll find a full page ad for P90X, the #1 fitness program in the country right now.



They had a great ad rate, and we couldn't pass the promotion up!

So if you're not a coach yet, once you see our ad gracing the pages of one of the most anticipated magazine issues of the year, you might want to sign up to take advantage of all that promotion!